Kaplan’s US-based businesses provide individuals, educational institutions, and businesses a broad array of services, supporting our students and partners to meet their diverse and evolving needs throughout their educational and professional journeys. Among the services provided are test preparation, performance training, industry credentialing, and university support services, such as online enablement, analytics, and marketing. Headquartered in Fort Lauderdale, FL, employees who support Kaplan’s North America division work remotely across the US, UK, and India, as well as at regional hubs in Colorado, Florida, Georgia, Illinois, New York, and Wisconsin.
Job Responsibilities
Build and nurture relationships with key administrators, faculty, student organizations, and advisors to increase Kaplan Bar's visibility and brand recognition on campus.
Conduct informational presentations on law school campuses and in the community.
Represent Kaplan Bar at events, fairs, and forums.
Provide leadership, motivation, and direction to student rep teams.
Identify new activities to promote growth in the area, and develop programs to counter competitive activity.
Meet sales growth and lead collections goals.
Teaching or proctoring course seminars.
Knowledge, Skills, and Abilities:
Leadership and team motivation skills
Excellent interpersonal, communication, and presentation skills
exceptional organizational and planning skills
Problem-solving and creative thinking skills
High energy level, confidence, and ability to thrive in a fast-paced environment JR210831 | Remote/Nationwide, USA | Posted Today
Responsibilities:
Design Courses in Collaboration with University Faculty
Instructional Design: Works with faculty SMEs at partner universities to design best-of-their-kind digital learning products. Apply pedagogical best practices and learning design methodology to design high-impact, engaging short courses for teenagers.
Storyboarding: Create blueprints of engaging and interactive online instructional content that is logical, intuitive, and visually appealing.
Partner Management: Builds and maintains strong working relationships with key stakeholders in our partner institutions. Designs Proof of Concepts (POCs) and prototypes to help facilitate university partner understanding of solution recommendations.
Project Management: Manages multiple large-scale, multi-disciplinary learning projects that span internal and external teams to ensure the product meets or exceeds student and partner expectations and is delivered on time, on budget, and in full compliance with contractual obligations.
Main responsibilities include:
Lead and oversee the Healthcare Vertical Product Marketing team in developing an integrated marketing strategy and managing marketing plans to achieve designated KPIs across the different product lines in the Healthcare vertical.
Partner with business stakeholders and sales leads to develop marketing initiatives to meet business objectives across both B2C, B2B/B2I, and B2B2C audiences.
Lead marketing B2B strategy across all KNA products.
Responsible and accountable for the development of messaging strategy, positioning, differentiators, proof points, and value proposition for Healthcare products.
Responsible and accountable for researching and analyzing economic trends, competitive landscape, industry trends, buying habits, and cycles, and the demographic characteristics of target markets, and translate findings into actionable strategies
Being the go-to marketing expert for internal products and external competitive offerings within the Healthcare vertical.
Develop and implement forward-thinking, out-of-the-box ideas to increase market share
Understanding student needs throughout in their educational journey; from exams to admissions and career advancement as well as the needs of the educators and administrators supporting students on that journey
Develop and foster strong relationships both internally and externally with team and partners.
Manage, coach, and develop the product marketing team by providing clear roles and responsibilities, expectations, performance, and development opportunities
Requirements:
Bachelor's Degree required
10+ years of marketing experience, with at least 3 years in a leadership role
Experience with B2B marketing strategies required
In-depth knowledge of the post-secondary educational landscape or healthcare industry a plus
Analytical skills, able to interpret multiple data sets to identify trends
Strong proficiency with MS Word, Excel, PP
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
Key Job Responsibilities
Develop job-specific talent acquisition strategies that support business objectives.
Manage applicant processing, selection, and recruiting process logistics.
Source candidates from various resources including job boards, social networks, local schools, and community resources.
Evaluate candidates for employment through a thorough and effective interview process.
Accurately maintain an applicant tracking system to assure records are current.
Orchestrate hiring manager interview schedules.
Facilitate onsite and/or virtual new hire orientation sessions.
Participate in the development and facilitation of hiring manager training on recruitment process-related policies and processes, effective interviewing, and use of the applicant tracking system.
Partner with hiring managers to ensure positive new hire onboarding experiences.
Minimum Qualifications
Bachelor's Degree and 2+ years experience in recruiting, sales/marketing, or human resources.
Experience in Workday, or other applicant tracking system or a high degree of technical aptitude to learn a new system.
Behavioral interviewing experience.
Strong experience in applicant sourcing, internet research, and passive applicant acquisition.
Ability to work in a fast-paced, fluid, entrepreneurial environment; with a high volume of requisitions.
Proficiency in MS Office (Word, Excel, Powerpoint).
Experience building network and community relationships.
Preferred Qualifications
PHR or SPHR certification
AIRS certification JR212346 | Remote/Nationwide, USA | Posted 4 Days Ago
Primary Responsibilities
Support gathering and maintenance of cross-functional technical requirements for new programs/clients/initiatives.
Manage back-office set-up and automated communication requirements for higher-education e-commerce products.
Serve as the point of contact for Marketing on compliance projects. Includes managing, planning, coordinating, and communicating critical milestones/dependencies to internal stakeholders (i.e. GDPR, CCPA, Document Retention).
Research, plan, coordinate and execute the operational, logistic and financial aspects of Marketing-supported tradeshows and events.
Oversee administration of Marketing’s project management tool, including provisioning and license management and training and support for Marketing teams.
Document and maintain Marketing & Initiatives SOPs and onboarding processes.
Other duties, as assigned.
Job Description
As a Teacher Recruiter you will:
Use your passion for driving top talent into the organization to source candidates for high-need areas and maintain a consistent pipeline of candidates for teaching products and services.
Work directly with contacts who help to promote our open roles within their social communities.
Utilize resources for directly sourcing top talent, including (but not limited to) LinkedIn, emailing student and philanthropic groups, finding influencers on social media, and engaging Kaplan alumni and referrals.
Develop and manage recruitment strategies for your markets and demonstrate the ability to creatively problem-solve and prioritize when urgent situations arise.
Leverage your commitment to hiring quality by screening and interviewing candidates to identify how they positively contribute to the Kaplan student experience and overall organizational culture
Work closely with internal stakeholders and hiring managers to ensure that candidates passed to them meet their staffing needs.
Demonstrate your attention to detail by maintaining candidate/job requisition records in Workday Recruiter and assisting with administrative recruitment tasks. JR212264 | Remote/Nationwide, USA | Posted 4 Days Ago
Primary Responsibilities
Leverage test expertise and teaching experience to lead engaging and dynamic on-campus and virtual events and presentations that showcase Kaplan’s content and strategies
Utilize personal understanding of on-campus culture, audience, and entrance exams to provide recommendations for the campus marketing strategy
Establish and maintain relationships with key on-campus advisors, administrators, and other gatekeepers to establish Kaplan as the preferred test prep provider
Support Student Brand Ambassador team in developing club and organization partnerships and relationships
Leverage campus club and gatekeeper relationships to drive leads, increase brand awareness, drive sales, and market share on top campuses
Partner with cross-functional teams to develop relevant content for on-campus initiatives and activities
Develop and execute communication strategy for advisors outlining major product changes, Kaplan events, test changes, and more, to build trust in the Kaplan brand
Travel to campuses to execute on-campus brand activities, including Kaplan tables, club meeting presentations, advisor meetings, and more.
Attend student-facing fairs and educate students on the path to professional programs and how can Kaplan can support their journey
Minimum Qualifications
Bachelor’s degree
2+ years of experience in test prep industry with a background in at least one of the following areas: Pre-Health, Pre-Law
Preferred Qualifications
Prior teaching experience, specifically focused on the MCAT and/or LSAT
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